Good negotiation ability is a key skill in sales and of management in general. It makes the difference between winning and losing in business. It is frequently poorly taught, or not at all. Your course is worth a hundred books or lectures and revolutionised the views of some junior colleagues, as well as improving my own skills and those of my senior team members.

Being the brand leader in our chosen field, it is important to guard against complacency and David has succeeded in motivating and refocusing some experienced staff. His efforts were directly tested in key negotiations shortly afterwards, with successful results. Furthermore, I have enthused about this training to fellow directors within our PLC and I am sure we will use Negotiation Workshop in the future. I feel happy to recommend David Bryson and we felt his course represented an excellent return on our investment.

My own assessment of the effectiveness of this training is coloured by events since. The division of our business has improved net margins by several points and year-on-year growth has risen to plus 45%. I would not hesitate to counsel my allies to work with Mr Bryson. However, I would prefer that neither my customers nor my suppliers ever learned of his existence.